Martech 2019 Exit Activity Increased From 2018

This blog provides an excerpt from our Annual Review for Marketing Technology (martech) and focuses on the yearly exit trend.

As part of our research process, we track and analyze exit developments within the sector. The below chart shows martech exit activity over time. As you can see, martech exit activity showed robust growth from 2015 to 2017, and then dropped in 2018 before rising in 2019 to 77 exits.

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February 14, 2020Marketing TechnologyVenture Scannerdigital marketing, marketing, marketing categories, marketing tech, marketing technology, martech, social media, venture scanner marketing