How do the different marketing technology (martech) categories compare in terms of exit activity? Let’s find out in the graph below, which shows the number of all-time martech acquisitions and IPOs by category through Q3 2019.
As the analysis demonstrates, the Marketing Automation category leads with 92 exits, followed by Marketing Platforms at 65 and Ad Networks at 64.
Visit our report overview page to learn more about our full Marketing Technology coverage.
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