In this post we examine the different components of the video technology ecosystem. We will illustrate what the categories of innovation are and how they compare with one another.
Let’s start off by looking at the Sector Map. There are 880 video technology startups across 11 categories through Q3 2019. They have cumulatively raised $43B. The Sector Map highlights the number of companies in each category. It also shows a random sampling of companies within the category.
We see that Social Video is the largest category with 156 companies. These companies consist mostly of social networks built around video and television content, as well as applications used by the end-users to enhance their viewing experiences. Some example companies in this category include YouNow, Kuaishou, and LiveMe.
Now let’s look at the Category Funding Rank Chart. This graph illustrates how the relative category funding ranks have evolved over time. Please note that a category’s ranking in each year indicates its placement based on the funding made into that category in that year only, without including any cumulative funding from the previous years.
As you can see, while some categories have maintained stable funding ranks, others have shifted around considerably. This chart gives a sense of where the dollars are flowing within the video technology ecosystem over the past few years.
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