In this post we examine the different components of the real estate technology ecosystem. We will illustrate what the categories of innovation are and how they compare to one another.
Let’s start off by looking at the Sector Map. There are 1,815 real estate technology startups across 12 categories through Q3 2019. They have cumulatively raised $80B. The Sector Map highlights the number of companies in each category. It also shows a random sampling of companies within the category.
We see that IoT Home is the largest category with 336 companies. These companies create connected devices focused on residential segment usage. These devices include home security, home automation, and energy management systems. Some example companies are Eero, Leeo, Tado°, and Netatmo.
Now let’s look at a new graph we’ve recently created, the Category Funding Rank Chart. This graph illustrates how the relative category funding ranks have evolved over time. Please note that a category’s ranking in each year indicates its relative placement based on the funding made into that category in that year only, without including any cumulative funding from the previous years.
As you can see, while some categories have maintained relatively stable funding ranks, others have shifted around considerably. This chart gives a good sense of where dollars are flowing within the real estate technology ecosystem over the past few years.
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