The marketing technology (martech) industry has seen $49B in all-time funding through Q3 2019. Let’s now examine the graphic below and analyze which of the 15 martech categories are leading the sector in total funding amounts.
As the analysis demonstrates, the Marketing Platforms category has the highest all-time funding at $15B, which is a whopping 88% higher than the second highest category, Marketing Automation at $8B. Content Marketing follows in third place with $6.5B in funds raised.
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