How is the funding environment shaping up for marketing technology in 2019? As we pass the mid-year mark, let’s see how the year-to-date metrics compare to the historical trends. The graph below shows martech total funding by year, stacked by quarters.
As the graphic demonstrates, marketing technology has amassed $6.2B through Q1 and Q2 of this year. This amount represents 78% of the total funding in 2018, and 287% of the funding through Q2 in 2018. The top three funding events in Q2 2019 include a $1.3B round into ByteDance, a $227M round into Adjust, and a $175M round into Segment.
A straight-line projection of the completed funding this year would result in $12.4B, which is 155% of the total 2018 funding. By the same token, a weighted quarterly average projection of 2019 funding would result in $23B, which exceeds the total 2018 funding by a whopping 187%. Therefore, based on the mid-year data, marketing technology funding in 2019 is projected to greatly surpass the funding in 2018.