The marketing technology (martech) industry has seen 2509 investors and $48B total all time funding. Let’s analyze which martech categories have the most number of investors actively financing the startups. The graphic below highlights martech categories based on the number of investors in each category.
As the graphic demonstrates, Marketing Platforms has the highest number of investors at 788, with Marketing Automation following behind at 712. Marketing Platform companies enable businesses to execute and manage marketing campaigns. Marketing Automation companies enable marketers to automate or enhance the process of inbound and outbound marketing. In addition, the average number of investors across all marketing technology categories is 351.