For this quarter’s funding analysis, let’s examine how average funding in the marketing technology (martech) sector is evolving. The graphic below shows the martech average funding across all deals over time by quarter.
As the graphic demonstrates, marketing technology average funding deal size in Q1 2019 was at $55M, which decreased by 31% from the $80M last quarter. The average funding deal size has demonstrated accelerated growth, with the average funding last quarter around 8 times larger than it was 5 years ago. The top three funding events in Q1 2019 include a $175M round into Meltwater, a $70M round into Medallia, and a $55M round into Trustpilot.