The marketing technology (martech) industry has seen $44B in total all time funding. Let’s examine the investors financing the martech sector and identify the most active firms.
The graphic below highlights martech investors based on the number of investments made in the sector. If an investor participates in two investment rounds in the same company (such as a Series A and Series B), that would qualify as two investments for this analysis.
As the graphic demonstrates, 500 Startups has made the most investments in the martech sector with 81 investments. Techstars follows with 65 investments. Examples of companies that 500 Startups has invested in include Carousell, SendGrid, and ToutApp. Salesforce Ventures is a notable Corporate Venture Capitalist (CVC) on the list.
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