Last quarter we examined retail technology funding trends and saw that its funding is shifting to later-stage events. Now we are conducting a thorough inspection on our retail tech research platform to compare funding by category. Our analysis reveals two important observations:
We’ll explain these observations with some graphics and discussions below.
To start off, let’s review the amount of funding raised this quarter by each category within retail technology.
The above graphic shows that the Last Mile Logistics category leads the sector in Q2 funding with $1.3B. Its funding is almost twice the funding of the next category, Marketing Platforms at $0.7B.
Last Mile Logistics companies are innovating on the last phase of the supply chain. They work on moving goods from a local retailer to a consumer’s home. Some example companies in this category include Instacart, DoorDash, Bigbasket, and Deliveroo.
So we’ve observed how different retail technology categories stack up in their Q2 funding. But how do these categories’ funding compare with each other historically? Let’s investigate that in the next section.
The graph below shows the all-time funding for different retail technology categories. The Q2 funding and growth rates of these categories are also highlighted.
The bar graph indicates that the Last Mile Logistics category also leads the sector in total funding at $19B. This is almost twice the funding of the next category, Marketing Platforms at $10B.
The Last Mile Logistics category is the clear retail technology leader in not only Q2 funding but in all-time funding as well.