Venture Investing in Marketing Technology – Q2 2017

The following graphs highlight venture investing trends into the Marketing Technology (martech) sector. The graphics include data through February 2017.

The above graph compares the total venture funding in each Martech category to the number of companies in the category. The Marketing Platforms category takes the lead in funding, with around $4B. Social Media Marketing has the highest number of startups, at around 250.

The above analysis summarizes the average company funding in each Martech category. The Social Discovery category leads the sector with around $52M in average funding per company, followed by the Ad Networks and Marketing Platforms categories.

We are currently tracking 1,585 Marketing Technology companies in 15 categories across 57 countries, with a total of $24B in funding. Click here to learn more about the full Marketing Technology market report.