Today we are introducing our Future of TV sector landscape. This sector includes all the companies that manage the production, distribution, and consumption of television, film, and online video content. The sector map for the Future of TV sector is attached below. We are currently tracking over 617 companies in 11 categories across 30 countries, with a total of $13.2 Billion in funding. To see the full list of companies, contact us using the form on www.venturescanner.com.
Some of the more recent trends we’re seeing in the sector include the following:
The rise of second screen and viewer participation – As viewers consume video content on television, most of them are also engaging on social media and other websites through another device. Nielson data estimates that 85% of American television viewers are also browsing on a second screen while watching television. Viewer participation has also moved from the background to the foreground, as viewers no longer just sit back passively and comment through social media, but actively influence the production of the content by voicing their opinions about it. (Source)
The growing popularity of mobile content – With the prevalence of mobile devices, the quality of mobile video content has also grown drastically. With better compensation and less executive intervention, talented writers are increasingly moving from the film industry to the television industry, making premium television content now available to anyone through all devices. Another trend is that viewers are now watching longer and longer video content through mobile devices, contrary to the previous prediction that only minute-long video content would be consumed on mobile. (Source)
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