The marketing automation industry encompasses a wide array of companies and startups in the email marketing, content marketing, social media, and other categories. As my marketing automation scan grows to almost 500 companies and $4.25B of funding, I’d like to take a step back and examine the whole industry by its common trends, growth rate, and funding capacity.
I’ve created a chart (see above) which summarizes the landscape of the marketing automation industry by the total category funding amount and by the percent of companies with funding, broken down by the different categories. This chart enables one to analyze which categories are the most saturated (as measured by high funding and high percentage of funded companies) and which categories are the most likely to see potential growth (as determined by having lower percentage of companies with funding).
After the analyzing the above graph, these are my conclusions about the marketing automation industry:
What does the above graphical data tell you? What trends and opportunities in the marketing automation industry do you see? Let me know in the comments section.