The marketing automation industry has seen significant growth over the last 3 years. The industry covers a broad range of companies, software, and tools that allow marketers to automate the process of inbound and outbound marketing to increase the efficiency of generating and converting leads. Being the sector analyst of marketing automation, I have examined the industry in depth to cover the established giants and the up-and-coming stars. The Marketing Automation scan is divided into the following categories:
Together, these companies and tools allow marketers to automate and increase the overall efficiency of the process of acquiring visitors and converting them into loyal customers. I will continue to update the Marketing Automation scan with more companies and news coverage daily, so make sure to subscribe to the scan and check back often.